Broadway

Poster and Booklet

The goal of this project was to explore typography by selecting a typeface and creating a visually compelling poster that showcases its essence.

The challenge was to effectively communicate the personality of the Broadway typeface while maintaining strong visual hierarchy and readability.

The goal of this project was to explore typography by selecting a typeface and creating a visually compelling poster that showcases its essence.

The challenge was to effectively communicate the personality of the Broadway typeface while maintaining strong visual hierarchy and readability.

Industry

Industry

Industry

Service

Service

Editorial

Tools Used

Tools Used

Illustrator and Indesign

Timeline

Timeline

1 week

Broadway

Poster and Booklet

The goal of this project was to explore typography by selecting a typeface and creating a visually compelling poster that showcases its essence.

The challenge was to effectively communicate the personality of the Broadway typeface while maintaining strong visual hierarchy and readability.

Industry

Industry

Service

Editorial

Tools Used

Illustrator and Indesign

Timeline

1 week

Design Process

Design Process

Design Process

I began by researching the history and characteristics of Broadway, a typeface designed by Morris Fuller Benton in 1927 for.

Known for its bold geometric shapes and high contrast, Broadway captures the elegance and extravagance of the Art Deco movement.

Inspired by its vintage yet timeless appeal, I developed a composition that highlights its strong presence.

Once the poster was designed, I adapted its layout into a booklet, expanding the visual language while ensuring consistency in style, typography, and layout.

I began by researching the history and characteristics of Broadway, a typeface designed by Morris Fuller Benton in 1927 for.

Known for its bold geometric shapes and high contrast, Broadway captures the elegance and extravagance of the Art Deco movement.

Inspired by its vintage yet timeless appeal, I developed a composition that highlights its strong presence.

Once the poster was designed, I adapted its layout into a booklet, expanding the visual language while ensuring consistency in style, typography, and layout.

I began by researching the history and characteristics of Broadway, a typeface designed by Morris Fuller Benton in 1927 for.

Known for its bold geometric shapes and high contrast, Broadway captures the elegance and extravagance of the Art Deco movement.

Inspired by its vintage yet timeless appeal, I developed a composition that highlights its strong presence.

Once the poster was designed, I adapted its layout into a booklet, expanding the visual language while ensuring consistency in style, typography, and layout.

Key Insights

Key Insights

Key Insights

Through this process, I discovered how typefaces evoke emotions and define an era.

Broadway’s decorative nature required careful spacing and layout adjustments to maintain legibility while preserving its distinct character.

Additionally, I experimented with composition and contrast to enhance its visual impact.

Through this process, I discovered how typefaces evoke emotions and define an era.

Broadway’s decorative nature required careful spacing and layout adjustments to maintain legibility while preserving its distinct character.

Additionally, I experimented with composition and contrast to enhance its visual impact.

Through this process, I discovered how typefaces evoke emotions and define an era.

Broadway’s decorative nature required careful spacing and layout adjustments to maintain legibility while preserving its distinct character.

Additionally, I experimented with composition and contrast to enhance its visual impact.

The Solution

The Solution

The Solution

The final design is a striking poster that embodies the sophistication of the Broadway typeface, complemented by a booklet that provides a deeper exploration of its design elements.

The cohesive visual approach ensures that the typeface’s unique qualities shine across different formats.

The final design is a striking poster that embodies the sophistication of the Broadway typeface, complemented by a booklet that provides a deeper exploration of its design elements.

The cohesive visual approach ensures that the typeface’s unique qualities shine across different formats.

The final design is a striking poster that embodies the sophistication of the Broadway typeface, complemented by a booklet that provides a deeper exploration of its design elements.

The cohesive visual approach ensures that the typeface’s unique qualities shine across different formats.

Impact & Results

Impact & Results

Impact & Results

By thoughtfully presenting the Broadway typeface, this project demonstrates how typography can be more than just text.

It can set a mood, tell a story, and create a lasting impression.

The design effectively showcases Broadway’s bold and elegant aesthetic, making it an engaging and informative experience for viewers.

By thoughtfully presenting the Broadway typeface, this project demonstrates how typography can be more than just text.

It can set a mood, tell a story, and create a lasting impression.

The design effectively showcases Broadway’s bold and elegant aesthetic, making it an engaging and informative experience for viewers.

By thoughtfully presenting the Broadway typeface, this project demonstrates how typography can be more than just text.

It can set a mood, tell a story, and create a lasting impression.

The design effectively showcases Broadway’s bold and elegant aesthetic, making it an engaging and informative experience for viewers.

All Projects

All Projects

All Projects