Dragon
Thai Restaurant Logo and Menu
The goal of this project was to develop a strong and memorable brand identity for Dragon, a Thai restaurant, through a logo design and a food & drink menu.
The challenge was to visually represent the rich flavors and cultural depth of Thai cuisine while maintaining a modern and minimalist aesthetic that appeals to a wide audience.
The goal of this project was to develop a strong and memorable brand identity for Dragon, a Thai restaurant, through a logo design and a food & drink menu.
The challenge was to visually represent the rich flavors and cultural depth of Thai cuisine while maintaining a modern and minimalist aesthetic that appeals to a wide audience.
Industry
Industry
Industry
Service
Service
Service
Tools Used
Tools Used
Tools Used
Timeline
Timeline
Timeline
Dragon
Thai Restaurant Logo and Menu
The goal of this project was to develop a strong and memorable brand identity for Dragon, a Thai restaurant, through a logo design and a food & drink menu.
The challenge was to visually represent the rich flavors and cultural depth of Thai cuisine while maintaining a modern and minimalist aesthetic that appeals to a wide audience.
Industry
Industry
Service
Service
Tools Used
Tools Used
Timeline
Timeline
Design Process
Design Process
Design Process
For the logo, I used the first letter of the word "Dragon" in Thai as the foundation and built a unique, stylized mark around it.
The final design incorporates clean, elegant lines to form a recognizable and sophisticated brand identity.
For the menu design, I chose a minimalist approach, ensuring clarity and ease of navigation.
Inspired by traditional Thai art, I integrated a dragon and clouds as subtle visual elements, symbolizing power, fluidity, and a connection to Thai culture.
The layout prioritizes readability while maintaining an elegant and inviting look.
For the logo, I used the first letter of the word "Dragon" in Thai as the foundation and built a unique, stylized mark around it.
The final design incorporates clean, elegant lines to form a recognizable and sophisticated brand identity.
For the menu design, I chose a minimalist approach, ensuring clarity and ease of navigation.
Inspired by traditional Thai art, I integrated a dragon and clouds as subtle visual elements, symbolizing power, fluidity, and a connection to Thai culture.
The layout prioritizes readability while maintaining an elegant and inviting look.
For the logo, I used the first letter of the word "Dragon" in Thai as the foundation and built a unique, stylized mark around it.
The final design incorporates clean, elegant lines to form a recognizable and sophisticated brand identity.
For the menu design, I chose a minimalist approach, ensuring clarity and ease of navigation.
Inspired by traditional Thai art, I integrated a dragon and clouds as subtle visual elements, symbolizing power, fluidity, and a connection to Thai culture.
The layout prioritizes readability while maintaining an elegant and inviting look.
Key Insights
Through this project, I discovered the importance of balancing cultural authenticity with modern simplicity.
The challenge was to create a design that felt distinctly Thai while avoiding overused visual clichés.
Additionally, the typography and color choices played a crucial role in enhancing the overall aesthetic and usability of the menu.
Through this project, I discovered the importance of balancing cultural authenticity with modern simplicity.
The challenge was to create a design that felt distinctly Thai while avoiding overused visual clichés.
Additionally, the typography and color choices played a crucial role in enhancing the overall aesthetic and usability of the menu.
Through this project, I discovered the importance of balancing cultural authenticity with modern simplicity.
The challenge was to create a design that felt distinctly Thai while avoiding overused visual clichés.
Additionally, the typography and color choices played a crucial role in enhancing the overall aesthetic and usability of the menu.
The Solution
The final logo is a refined, symbolic representation of the restaurant’s name, blending Thai script with a contemporary design approach.
The food & drink menu complements the brand with a structured, clean layout that enhances the dining experience.
The minimalist design, combined with the dragon and cloud motifs, adds depth without overwhelming the visual composition.
The final logo is a refined, symbolic representation of the restaurant’s name, blending Thai script with a contemporary design approach.
The food & drink menu complements the brand with a structured, clean layout that enhances the dining experience.
The minimalist design, combined with the dragon and cloud motifs, adds depth without overwhelming the visual composition.
The final logo is a refined, symbolic representation of the restaurant’s name, blending Thai script with a contemporary design approach.
The food & drink menu complements the brand with a structured, clean layout that enhances the dining experience.
The minimalist design, combined with the dragon and cloud motifs, adds depth without overwhelming the visual composition.
Impact & Results
The cohesive branding reinforces Dragon’s identity as an authentic yet modern Thai restaurant.
The logo establishes a strong visual presence, while the food & drink menu improves the customer experience by making dish selection intuitive and aesthetically pleasing.
The final design successfully reflects the restaurant’s personality, sophisticated, inviting, and deeply rooted in Thai culture.
The cohesive branding reinforces Dragon’s identity as an authentic yet modern Thai restaurant.
The logo establishes a strong visual presence, while the food & drink menu improves the customer experience by making dish selection intuitive and aesthetically pleasing.
The final design successfully reflects the restaurant’s personality, sophisticated, inviting, and deeply rooted in Thai culture.
The cohesive branding reinforces Dragon’s identity as an authentic yet modern Thai restaurant.
The logo establishes a strong visual presence, while the food & drink menu improves the customer experience by making dish selection intuitive and aesthetically pleasing.
The final design successfully reflects the restaurant’s personality, sophisticated, inviting, and deeply rooted in Thai culture.
Connect to Content
Add layers or components to infinitely loop on your page.
Have an Idea in Mind?
I'm thrilled to engage with you! Whether you're looking to start a new idea or rejuvenate an existing one, I'm prepared to help transition your visions into concrete actions.
LET’S TALK
As a UX/UI and Graphic Designer, I craft intuitive digital experiences and stunning visuals, delivering meaningful solutions that connect with users.
© 2025 - Guilherme Goes Lopes
GGL Design - Where the idea turn into life
Have an Idea in Mind?
I'm thrilled to engage with you! Whether you're looking to start a new idea or rejuvenate an existing one, I'm prepared to help transition your visions into concrete actions.
LET’S TALK
As a UX/UI and Graphic Designer, I craft intuitive digital experiences and stunning visuals, delivering meaningful solutions that connect with users.
© 2025 - Guilherme Goes Lopes
GGL Design - Where the idea turn into life
Connect to Content
Add layers or components to infinitely loop on your page.
Have an Idea in Mind?
I'm thrilled to engage with you! Whether you're looking to start a new idea or rejuvenate an existing one, I'm prepared to help transition your visions into concrete actions.
LET’S TALK
As a UX/UI and Graphic Designer, I craft intuitive digital experiences and stunning visuals, delivering meaningful solutions that connect with users.
© 2025 - Guilherme Goes Lopes
GGL Design - Where the idea turn into life